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Ashkan Pakseresht, PhD

Business Economist and Researcher in Sustainability Tech-Driven Decision Making

Welcome to My Site

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I am a passionate researcher working in the field of Tech-Driven Decision-Making and Sustainability Measures. My career is dedicated to exploring the intricate relationship between these two domains and constantly seeking innovative solutions to promote responsible technology adoption with a focus on sustainability. I have made significant contributions to the field, with a substantial portfolio of research papers published in renowned scientific journals and conferences. Through my work, I aim to highlight the challenges and opportunities associated with adopting sustainable technologies while providing valuable insights into effective strategies for organizations and industries to integrate sustainable practices.

Research Interests

With an interdisciplinary approach and in-depth analyses, I strive to contribute meaningfully to the academic discourse surrounding Tech-Driven Decision-Making including sustainable technology adoption and technology-driven business model innovation, ultimately driving positive change towards environmentally-conscious technology utilization and integration.

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Examples of specific research interests include examining the role of bioeconomy in a transition towards a sustainable food system, social acceptance of novel food technologies, and business models in sustainable circular economies.

Recent Publications

Pakseresht, A., Kaliji, S.A. and Canavari, M. (2022). Review of factors affecting consumer acceptance of cultured meat. Appetite, p.105829.

Pakseresht, A. Edenbrandt, A.K. and Lagerkvist, C.J. (2021). Genetically modified food and consumer risk responsibility: The effect of regulatory design and risk type on cognitive information processing. PloS one, 16(6), e0252580. 

Butkowski, O., Baum, Chad M., Pakseresht, A., Bröring, S., and Lagerkvist, C.J.  (2020). Examining the social acceptance of genetically modified bioenergy in Germany: Labels, information valence, corporate actors, and consumer decisions, Journal of Energy Research & Social Science, Volume 60, February 2020, 101308.

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Address

Uxbridge, UB8 3PH,

United Kingdom

+44(0)1895 266345 

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